Strategic leadership development

Challenge

Bupa, a global insurance company, appointed a 20-year European executive as CEO of the company’s hottest growth market; the Latin American division. Comprised of individuals with diverse cultural and professional backgrounds, the Latin American leadership team was challenged with moving quickly to seize a growth market opportunity. The team's challenges were complex including integrating multiple acquired businesses into a high performing operation, building trust and alignment across the leadership team, and mobilizing a new growth strategy.

Solution

Bridge Innovate® designed and delivered a strategic leadership development initiative to accelerate the performance of the new executive team. The six-month program included an assessment and executive coaching phase, along with multiple SWARM® – Accelerated Design Workshops to refine and create clarity for the division's growth strategy, a new organizational culture aspiration, and leadership team values, roles, and operating agreement.

Results

Each phase of the program enabled senior leaders to build a shared understanding of the company’s strategic growth plan, develop critical leadership capabilities and define a future culture. The program resulted in the client simplifying and streamlining their 26-point strategy to five major strategic focus areas. The client also instituted a common score card and a new management meeting structure and review process. Overall, the client successfully aligned the leadership team around their strengths and engaged them in mobilizing the strategy.


Contact us to learn about our Accelerated Design Workshops or partner with us for your strategic leadership development.

Bryony Melhuish

Creative brand + web studio for businesses that want to go place.

https://www.shiiftcreative.com
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