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Leaders in the Arena Mark Erickson Leaders in the Arena Mark Erickson

Designing Smarter Customer Journeys with AI

In this episode of ⁠⁠Leaders in the Arena⁠⁠, join Senior Consultant Luke Plating as he shares how companies can transform customer engagement through a fresh approach to experience design. Today’s customers are informed, discerning, and empowered with more choices than ever. To truly connect, businesses must move beyond traditional methods of understanding their audience and craft tailored experiences that resonate with distinct customer needs.

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Test Drive Mark Erickson Test Drive Mark Erickson

Foundations of AI and Design Thinking

Generative AI is revolutionizing the way professionals solve problems, drive innovation, and enhance creativity. By automating repetitive tasks, generating new ideas, and providing deep insights, AI is becoming an essential tool across industries. This one-hour session is designed to equip leaders and professionals with a strong foundation in AI fundamentals while integrating human-centered design principles. Participants will learn how to leverage AI to accelerate brainstorming, streamline prototyping, and enhance decision-making, all  through the lens of  responsible and ethical AI use.

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