Designing Smarter Customer Journeys with AI
February 26th, 2025
Watch the video recording above, or find the audio-only version through your preferred podcast platform.
Today’s customers are informed, discerning, and empowered with more choices than ever. To truly connect, businesses must move beyond traditional methods of understanding their audience and craft tailored experiences that resonate with distinct customer needs.
In this episode of Leaders in the Arena, join Senior Consultant Luke Plating as he shares how companies can transform customer engagement through a fresh approach to experience design, focusing on:
Shifting from traditional personas to dynamic segment profiles that reflect today’s nuanced customer behaviors and preferences.
Developing value propositions that are not only clear but also uniquely aligned to each segment’s needs.
Using quantitative and qualitative methods, augmented by AI, to uncover meaningful customer insights.
Building comprehensive journey maps that integrate service design, layering in technological touchpoints for seamless customer experiences.
Leveraging ongoing feedback and collaboration with advisory boards to ensure experiences stay relevant and responsive to evolving customer needs.
We also introduce Bridge Innovate’s Future Lab, where these strategies come to life, empowering companies to create meaningful, lasting customer connections. Join us to explore how rethinking your approach to experience design can help you stay ahead in an ever-evolving market.
With Bridge Innovate, learn more on how new methods of experience design can transform your customer engagement. Or partner with Bridge through the Future Lab to create fresh customer connections. Contact us to learn more.
Founded in 2003, Bridge Innovate is an SBA-certified woman-owned small business with 20+ years of experience in business innovation, leadership development, and organizational change. We’re on a mission to make a difference and to ignite creative leadership for growth and good.