Design-driven companies outperform the rest of the S&P Index by 211%, according to the Design Value Index. Creating a design-driven culture means putting customers at the heart of everything you do.
ExperienceInnovation™ Learn is a half-day simulation experience where participants form teams to explore a business challenge and apply the skills of design thinking to create innovative solutions aligned to user needs. During the simulation, participants learn how to frame the right question and apply empathy-based analysis tools to form unique user insights. Participants apply the creative tools of brainstorming, prototyping, and testing to refine their human-centered solutions.
This interactive learning experience utilizes the ExperienceInnovation™ Learn Noble Tree simulation. Noble Tree is a chain of 51 hotels and resorts in 14 countries. Business travelers contribute to 70% of Noble Tree’s profits. The hotel industry worldwide suffered a direct loss of nearly $2.7B last year primarily due to the surge in home-share services. Teams compete to form innovative solutions to retain and grow customers for Noble Tree.
Be a catalyst for launching a human centered design-driven culture in your organization!
Key Takeaways
Learn the six major components of human-centered design.
Build skills in forming insights, developing creative ideas, and building rapid solution prototypes.
Broaden your understanding of the critical nuance of human-centered thinking and the power that comes from putting customers at the center of innovation efforts.
Earn a verified Human-Centered Design Digital Badge.
Overview
Registration
Dates: May 20-21, 2025
Time: 9:00-11:00 AM ET
Price: $375 - Students may be eligible for a full scholarship. Contact hello@bridgeinnovate.com to learn more.
Duration: 1 half-day session
Format: In Person at Bridge Innovate - 410 Chickamauga Ave Suite 400, Rossville, GA 30741
Instructor
Jenny Whitener
CEO, STRATEGY, FORESIGHT, AND INNOVATION LEADER