Client Story: Bupa

Strategic leadership development

Challenge

Bupa, a global insurance company, appointed a 20-year European executive as CEO of the company’s hottest growth market; the Latin American division. Comprised of individuals with diverse cultural and professional backgrounds, the Latin American leadership team was challenged with moving quickly to seize a growth market opportunity. The team's challenges were complex including integrating multiple acquired businesses into a high performing operation, building trust and alignment across the leadership team, and mobilizing a new growth strategy.

Solution

Bridge Innovate® designed and delivered a strategic leadership development initiative to accelerate the performance of the new executive team. The six-month program included an assessment and executive coaching phase, along with multiple SWARM® – Accelerated Design Workshops to refine and create clarity for the division's growth strategy, a new organizational culture aspiration, and leadership team values, roles, and operating agreement.

Results

Each phase of the program enabled senior leaders to build a shared understanding of the company’s strategic growth plan, develop critical leadership capabilities and define a future culture. The program resulted in the client simplifying and streamlining their 26-point strategy to five major strategic focus areas. The client also instituted a common score card and a new management meeting structure and review process. Overall, the client successfully aligned the leadership team around their strengths and engaged them in mobilizing the strategy.