Seth is a thought-leader with an extensive background leading inter-disciplinary teams, guiding innovation and service design work, building practice areas, and implementing custom frameworks across many Fortune 100 organizations. Over the last 11 years, Seth has cultivated a unique approach to applying cognitive psychology to how user/customer problems are both defined and addressed. Seth has a proven ability to navigate ambiguous, ecosystem-wide problem spaces and has led global programs across manufacturing, retail, hospitality, finance, and government sectors.