Back to All Events

Human-Centered Design

  • The Bridge Innovate® Studio 410 Chickamauga Avenue Rossville, GA, 30741 United States (map)

August 29, 2023 • 8:30 AM - 12:30 PM ET

Hear more about the need for leaders to invest in human-centered design in our special bonus episode of Leaders in the Arena: listen here.

Design-driven companies outperformed the rest of the S&P Index by 211%, according to the Design Value Index. Creating a design-driven culture means putting customers at the heart of everything you do.

Human-Centered Design is a half-day simulation experience to learn how to identify challenges that are human-centered, observe users to build empathy, form unique user insights based on observations, and create learning-oriented experiments. Participants form teams and compete to create an innovated solution utilizing the ExperienceInnovation™| Learn simulation.

You will be equipped with training and resources to teach, coach, and lead others through the design thinking journey, as well as how to cultivate great, design-driven ideas and implement them in an organization of any size. 

Be a catalyst for launching a design-driven culture in your organization!


Key Takeaways

  • Learn design thinking and develop a common language for human centered design.

  • Put customers at the center of innovation efforts.

  • Grow nascent ideas into solutions.

  • Integrate design thinking into your work culture.

The Simulation Case

  • Noble Tree is a chain of 51 hotels and resorts in 14 countries.

  • Business travelers contribute to 70% of Noble Tree’s profits.

  • The hotel industry worldwide suffered a direct loss of nearly 2.7B last year primarily due the surge in home-share services.


Format | In-Person

Duration | 8:30 AM - 12:30 PM ET

Cost | $375 per person simulation access fee

Visit the Bridge Innovate® Studio at 8 AM - 8:30 AM ET for an optional continental breakfast!

This event is brought to you by Bridge Innovate® - bridgeinnovate.com

Schedule a one-on-one meeting with us today.



Earlier Event: August 16
How to Grow a Skilled Workforce
Later Event: August 31
Leadership Roundtable