The Foresight and Futures Shaping Tomorrow

 

Design and strategic foresight come together to support and fuel innovation by monitoring strategic trends. If leaders can anticipate what is coming using PESTLE analysis and other vital foresight tools it will help their organizations embrace change.

An analysis on corporate foresight and its impact on firm performance notes that organizations that are vigilant in monitoring these future patterns and addressing them had a "33% higher profitability and a 200% higher market capitalization growth when compared with the sample average."

We sat down with John McCabe, director of brand strategy, Branch Technology, to discuss the trends and advancements that are disrupting industries. Often a barrier for leaders in anticipating future shifts is the illusion of certainty. Strategic foresight tools like The Futures Wheel provide leaders with tools to explore the extremes of a positive or negative future when layering on other future shifts in politics or climate. These strategic foresight tools aid in decision making and in leading change. In the past, pivoting in an organization was seen as a negative thing, however digesting scenarios and turning those into action items makes pivoting crucial for companies if what they are doing now, won't matter in ten years.

 
 

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- Voltaire

"Doubt is an unpleasant one, but certainty is a ridiculous one."

 
 

Watch the recorded webinar above to learn more about how to stay afloat the next wave of innovation.

 
 

An excellent futurist leader should:

  • Crave curiosity

  • Act courageously

  • Welcome diversity

  • Think outrageously

  • Connect the dots

  • Think in multiples

At Bridge we have a framework that unpacks why you need to invest in strategic foresight and helps you to look beyond bias by using PESTLE intelligence and strategic, agile approaches. Build your strategic foresight and learn more about strategic foresight programs by getting in touch.

 
Bryony Melhuish